Data and Digital Storytelling Lead, 360info
(Code for these slides is at https://github.com/jimjam-slam/talk-ssa-2022)
Sources of climate change news you trust (n = 2038)
"Interpretation of graphical representations requires a relatively advanced skill set, and may therefore serve to distance some potential audiences.
“Furthermore, [charts and graphs] lack the perceived realism of photographic images, potentially rendering them less memorable and less likely to be perceived as “truth.”
Rebich-Hespanha (2014), investigating the use of visuals in the media
As researchers, you have the opportunity to build social consensus for a policy action, for change or to just help people understand
(It’ll help you talk to your colleagues, too!)
Audience at a university event?
What kind of training do they have?
What are they interested in?
How much time do they have?
Helping people evaluate a policy?
Changing individual behaviours?
Convincing your colleagues to change their analyses?
Convincing funders to 💰?
Advising people in an an emergency?*
* do not do this without specific training!
Point ≠ purpose: it’s the point for the reader
Avoid a “so what?” moment
11 minutes (excluding graphics)
maximum daily maximum
temperature across Australia
Num. days ≥ fixed threshold
Num. days ≥ historical quantile
% total rain falling on those days
Rainiest 3-day stretch
Rainiest 5-day stretch